Google unveiled today the new ad formats they’ve been recently testing. Although I haven’t seen these ads on Google.ca, I have noticed product inclusions in sponsored ads from product feeds via Google Base on Google.com (from a US IP address).

These ad formats were announced to agencies earlier this year and has been in beta. It should be interesting to see how they’ll be utilized once a wider audience begins to incorporate them into new campaigns.

If you’ve been part of the beta, I’d be interested to hear how these new ads have performed in your campaigns.

Adwords Video Ads

AdWords Site Links

Google Map in AdWords

Product Images in AdWords

Your trademark is one of your company’s most important assets. With the recent change this year by Google to allow other advertisers to bid on keywords that are trademarked, it has muddied the waters a bit for those who were confused by Google’s Trademark Policy in the first place.

To help you wade through Google’s new policy I’ve drawn up a handy flowchart to help you identify when you should contact Google about a competitor potentially infringing on your trademark rights in Google AdWords.

To download the PDF version, click here.

As always, when in doubt  consult with your attorney.

AdWords Trademark Policy