Your trademark is one of your company’s most important assets. With the recent change this year by Google to allow other advertisers to bid on keywords that are trademarked, it has muddied the waters a bit for those who were confused by Google’s Trademark Policy in the first place.
To help you wade through Google’s new policy I’ve drawn up a handy flowchart to help you identify when you should contact Google about a competitor potentially infringing on your trademark rights in Google AdWords.
To download the PDF version, click here.
As always, when in doubt consult with your attorney.
AdWords Trademark Policy
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