Google unveiled today the new ad formats they’ve been recently testing. Although I haven’t seen these ads on Google.ca, I have noticed product inclusions in sponsored ads from product feeds via Google Base on Google.com (from a US IP address).
These ad formats were announced to agencies earlier this year and has been in beta. It should be interesting to see how they’ll be utilized once a wider audience begins to incorporate them into new campaigns.
If you’ve been part of the beta, I’d be interested to hear how these new ads have performed in your campaigns.
Adwords Video Ads
AdWords Site Links
Google Map in AdWords
Product Images in AdWords
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