by Marc Bitanga on March 8, 2010
Internet marketing is tough. Regardless of what the latest internet marketing guru says, it’s one of the most challenging industries to be in.
Why?
There’s a number of factors such as:
The technology comes at you fast. New tools and platforms are launched all the time.
Search engines update their algorithm. What worked last year, could be a non-factor [...]
by Marc Bitanga on December 22, 2009
I came across the following tweet a few days ago that got me thinking whether having very large PPC campaigns with hundreds (if not thousands) of long-tail keyword terms were worth it. It reminded me of a campaign I had managed in the past:
Thanks to @Szetela in his webinar for confirming my belief: don’t bother [...]
by Marc Bitanga on December 8, 2009
Blended search is now in full bloom for Google. For certain news-worthy or trending search queries, Google may include top news results, blog posts, video results and now…real-time streaming social media results.
Are streaming real-time search results within this context useful? That’s another blog post altogether.
But for anyone who is still in doubt about the value [...]
by Marc Bitanga on November 24, 2009
Google unveiled today the new ad formats they’ve been recently testing. Although I haven’t seen these ads on Google.ca, I have noticed product inclusions in sponsored ads from product feeds via Google Base on Google.com (from a US IP address).
These ad formats were announced to agencies earlier this year and has been in beta. It [...]
by Marc Bitanga on November 23, 2009
What are Microformats?
The first time someone asked me about it a year ago, I looked at them with a puzzled look. Ask most web developers today and you’d likely get a similar response. It’s one of those bleeding edge web development initiatives that’s slowly taking root.
Microformats are a method of tagging your content which makes [...]