Just posted the following SlideShare presentation. This was a presentation I did recently for Enquiro Search Solutions. Enjoy.
Getting It – How to Inspire Clients to Get Excited About Search Engine Marketing
View more presentations from Marc Bitanga.
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Internet marketing is tough. Regardless of what the latest internet marketing guru says, it’s one of the most challenging industries to be in.
Why?
There’s a number of factors such as:
The technology comes at you fast. New tools and platforms are launched all the time.
Search engines update their algorithm. What worked last year, could be a non-factor [...]
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I came across the following tweet a few days ago that got me thinking whether having very large PPC campaigns with hundreds (if not thousands) of long-tail keyword terms were worth it. It reminded me of a campaign I had managed in the past:
Thanks to @Szetela in his webinar for confirming my belief: don’t bother [...]
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Blended search is now in full bloom for Google. For certain news-worthy or trending search queries, Google may include top news results, blog posts, video results and now…real-time streaming social media results.
Are streaming real-time search results within this context useful? That’s another blog post altogether.
But for anyone who is still in doubt about the value [...]
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Google unveiled today the new ad formats they’ve been recently testing. Although I haven’t seen these ads on Google.ca, I have noticed product inclusions in sponsored ads from product feeds via Google Base on Google.com (from a US IP address).
These ad formats were announced to agencies earlier this year and has been in beta. It [...]
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